Content drives communication. Communication drives the social web. Value-added content gives your customers something to talk about. Give them something to talk about, and your customers will literally do your marketing for you. It almost sounds too easy, doesn’t it?
Content is still king when it comes to search engine optimization.Google Hummingbird has changed the game a little when it comes to SEO, and keyword optimization is trickier than ever before. The best way to navigate the massive waves of rapid change is to focus on your customer, deliver value, and maximize your efforts through cross-channel marketing initiatives. At the core of that lies content — content that answers questions in context, content that’s high-quality and valuable, content that’ts not keyword-stuffed or over-optimized.
Quality content, paired with effective search engine optimization, maximizes results. This is at the core of what we do! Check out our content packages and learn the benefits of a robust content marketing plan.
Search-engine friendly articles and article marketing campaigns. Single articles can be used as newsletter content, blog content or website content–or, buy in bulk and repurpose to suit your needs over time. Long form, short form, or somewhere in between — our team of expert copywriters can transition any topic into engaging and valuable copy.
Blogging is a must for most businesses today, but if you lack the know-how or the time, we can manage your blog with content-rich, relevant posts that will engage your readers and boost rankings. Check out our Content Marketing page to find out how we can equip your team with the tools to take it in-house or let us take control of the editorial process — we’ll keep your entire content marketing campaign flowing smoothly and efficiently while you focus on your business.
Built a list but don’t have anything to say? Maintain momentum with regular contact, fresh content and enough value to whet the appetite. We can handle it all from template design to content and promotion.
Webinars are a great tool for building brand awareness, generating buzz, and feeding your other marketing channels (e.g., your subscriber list, building backlinks). It’s also a great way to repurpose existing content without reinventing the wheel. Let us evaluate your existing content assets and formulate a comprehensive webinar that hits the bullseye with your target audience. Want to take it a step further? Let us coordinate a virtual panel discussion or conference featuring leading experts that will drive brand recognition like you’ve never seen.
White Papers and Case Studies
There’s a lot of broad, evergeen content around the web. But you have a unique opportunity that can’t be matched or replicated by any of your competitors: Your clients. Your customers. Your services. Your research. Take an in-depth look at a niche topic through a white paper or showcase your best customer experiences and projects through a case study — you’ll unveil compelling evidence for why prospective customers should choose your company, products or services through engaging copy that can be used to drive your cross-channel marketing efforts.
Ebooks are everywhere, self-publishing is all the rage, and barriers to entry are practically non-existent. You’d love to call yourself a published author, right? Of course–being published opens doors to speaking, consulting, and many other opportunities. There are at least a dozen venues for gaining exposure for your work. Not to mention, an ebook is a useful tool: a tangible, value-added bonus to sweeten the deal on larger sales, an incentive for signing up or taking action. No time to write one? You’ll be surprised to find out you probably already have. We’ll help you uncover hidden content from the dark, dusty corners of your files. Then we’ll rework it, mesh it, rewrite it, revamp it–or start completely from scratch–to create a polished final product.