So you’ve got killer content. Now what? Well, you can sit back and wait for the Google search bots to crawl your stuff, or you can take full advantage of the social web by spinning your content into multiple formats, improving visibility and encouraging your readers to share.
Editorial Direction and Project Management
From developing editorial guidelines and crafting comprehensive style guides for your internal team, to designing, planning and implementing an editorial calendar and coordinating content efforts with your internal and/or outsourced writing staff — let us handle the concept and execution of your content marketing campaign, complete with topic ideation, deadlines and workflow management. Or, we can provide you with the framework and let you take it from there.
Most business owners aren’t taking full advantage of their content. You spend a ton of time to carefully craft your message, or a ton of money hiring an expert to craft it for you. And most people stop there. Are you kidding me? Don’t let all that effort go to waste–recycle that stuff!
There are a ton of ways to repurpose existing content into new formats and funnel it into new channels for maximum exposure. Ask us how.
Guest blogging is a great way to establish yourself as an authority, but it’s also one of the most effective ways to build valuable backlinks.
We target thought leaders in your industry, establish opportunities through outreach, and produce and place valuable content on your behalf.
On-Site Social Integration
You must make it easy and intuitive for readers to share your content. The easier you make it, the more likely they are to do it.
People love free content. They love valuable free content even more. And valuable free content they can share with their network to make themselves feel like the cat who caught the mouse? Well, that’s a recipe for viral marketing.
Media coverage remains a core component of a public relations and marketing campaign. Even PR goes social with the ability to reach hundreds of thousands of journalists with the click of a button. Don’t think you have news to share? Trust us, you do.
Think video marketing isn’t suitable for your business? Don’t overlook this valuable and growing marketing channel. It doesn’t have to be complex–or expensive–to be effective.
Virtual and On-Site Training
Does your team require more in-depth knowledge of digital marketing or the editorial process? Want a live workshop focused on the specific needs of your organization, or a one-on-one consultation for a refined, targeted plan of attack? Want to take things into your own hands? We provide completely customized training solutions to place mission-critical knowledge and tools in your hands, so your team can take your content marketing campaign to the next level.