Ideation and Editorial Planning
Ideation and editorial planning is crucial for the success of your digital content initiatives. The ideation process is what we live for. Whether you’re looking for some inspiration or skilled facilitation for more productive, idea-generating brainstorming sessions, we can help you develop powerful concepts and formulate step-by-step, actionable, and intuitive plans for executing every last detail.
We’ll work with you to develop a content marketing strategy from the ground-up, or we’ll analyze and build upon your existing campaigns to produce an organized, multi-channel approach.
We’ll provide tools and facilitate virtual brainstorming sessions to enliven your team’s creative genius. Once we’re done, we’ll help you formulate a quarterly or bi-annual editorial calendar with concise plans outlining every piece of content, topics, formats, distribution channels — completely intuitive, guesswork-free plans for your team to execute.
Don’t have the time or the desire to get intimately involved with the ideation process? That’s cool — leave it to us. We’ll start the flow of ideas and formulate a proposal outlining our approach. Once we’ve defined your voice, buyer personas and direction, we’ll deliver a complete quarterly or bi-annual plan with down-to-the-minute details.
If you don’t have the internal resources to execute your campaigns, we can handle that, too. We act as a seamless extension of your existing team, perfectly capturing your voice and brand personality in every communication. You’ll have full visibility and full control from end-to-end; just leave the detail work to us. Retainer fees vary based on the complexity of your campaigns with ongoing analysis and adjustments based on what’s working and what’s not.
We also offer one-on-one phone consults for those times when you need expert guidance to get your campaign moving in the right direction. After an hour-long, recorded call, you’ll walk away with a clear vision and actionable steps to kick your campaign into high gear.